We Got Tired of
Getting Ripped Off.
So We Built This.
Rufer was born on a job site — not in a boardroom. We're a small, hungry startup that lived the same pain you do: bloated software, slow reports, and fees that eat your margins alive.
Built on a Job Site, Not in a Boardroom
In 2024, our founder was running a small roofing crew in Texas. Like every other contractor, he was paying $400+ a month for software that took hours to generate a single measurement report — then charged extra for every one.
One afternoon, after losing a $22,000 job because a competitor handed the homeowner a quote while he was still waiting for his "instant" report to process, he'd had enough.
That night, he started building what would become Rufer. The idea was dead simple: type an address, get a branded proposal in under a minute, and only pay for what you actually use.
We launched in early 2025 as a small, bootstrapped team. No VC funding. No corporate bureaucracy. Just roofers and engineers who believe contractors deserve better tools at fair prices.
What We Stand For
We're not trying to be the biggest. We're trying to be the most useful.
One Thing, Done Perfectly
We don't try to be your CRM, project manager, and marketing platform. We do one thing — instant roofing proposals — faster than anyone.
Fair Pricing, Period
No hidden fees. No per-report gotchas. No "contact sales" wall. We publish our prices openly because you should know what you're paying.
Real Humans, Real Fast
Call us, chat with us, email us — 7 days a week. You'll talk to a real person who understands roofing, not a bot reading a script.
Capture Quality Leads with Instant Estimates
Embed Rufer's instant estimator on your website. Homeowners enter their address and get a ballpark estimate using your pricing — while you capture their contact info.
First 10 Roof Reports Are Free.
Sign up in seconds. No credit card. No catch.
Questions? We've Got Answers.
Literally seconds. Create your account, add your company name and logo, set your material prices, and you're ready. Most contractors are up and running in under 2 minutes.
No. We think per-seat pricing is a penalty for growing your team. Your Rufer account includes all the seats you need — your whole crew can log in without extra charges.
Unlimited. Whether you're a one-man show or a 50-crew operation, everyone gets access under one account. No per-user fees, no tiers, no nonsense.
Core is purely pay-as-you-go — zero commitment. Bundle is month-to-month as well. Cancel anytime with one click. No annual contracts. We believe you should stay because you want to, not because you're locked in.
Absolutely. We offer unlimited onboarding calls at no charge. We'll help you set up your material catalog, configure branding, and walk you through your first proposals. Bundle users also get a dedicated account manager.
Tell us! We're a small, agile startup — not a massive corporation with a 2-year roadmap. If enough users need a feature, we'll build it fast. We've shipped several features based on direct user feedback.
We're Just Getting Started.
Come Build With Us.
Every great tool starts with a small group of believers. Try Rufer free, tell us what you think, and help us build the tool this industry deserves.